KEDDO is more than just footwear – it is the fashion of city streets,
Brand history
Brand history
KEDDO is more than just footwear – it is the fashion of city streets, dynamic and daring, allowing us to avoid the monotony of everyday life.
Start
The emergence of the KEDDO brand coincided with the global online shopping boom. Young people spent a lot of time online buying books and music records, but online store buyers went further and bet on fashionable footwear. Investors have put a lot of effort into promoting online platforms, and almost all photos of fashion-related products featured original KEDDO styles, which were very different from what could be found in offline stores. This is what attracted the attention of a young audience to the brand.
2007
In 2007, the brand’s designers developed unique sneakers without laces. It was a simple style that was easy to put on and went with almost any outfit. Young people took it enthusiastically – hundreds of thousands of pairs were sold through online platforms a year. Today, the basic style of KEDDO sneakers is an online bestseller around the world.
2011
In 2011, a well-known design studio in the Netherlands was commissioned to develop a unique style of rubber boots with a hidden wedge. At the time, rubber boots were quite utilitarian, but KEDDO breathed new life into them, making them bright and functional. This was the second major victory for the brand on the global market. Over the next three years, fashionable rubber boots were associated specifically with the KEDDO brand.
2012
In 2012, the first KEDDO flagship store was opened in the centre of Düsseldorf, the capital of German fashion; in 2013 – a pilot store in Estonia, and a year later – in the resort town of Blanes, near Barcelona.
2015
In 2015, three KEDDO brand stores opened across the country: one in Shanghai and two in Shiyan. By 2015, the brand’s shoes, bags and accessories were presented on all of the most famous Internet platforms in Europe, Asia, the Middle East, and South and North America. The popularity of KEDDO and the rapid development of the online market in China have allowed the brand to enter the TOP 100 brands on T-mall, the TOP 3 on KAOLA, and take a leading position on Little Red Book. Thanks to the efforts of a team of enthusiasts led by Hoi Ming Ho, the brand has become one of the leaders in the Chinese fashion segment.
2017
In 2017, two stores were opened in northern France: Bern and Honfleur. The new brand of youth shoes was also enthusiastically accepted in the countries of Eastern Europe, Southeast Asia and the former USSR. During the 2010s, a number of KEDDO partner stores appeared in Riga, Kyiv, Rzheshov, Moscow, Alma-Ata, Yerevan, Tbilisi, Tashkent, Bishkek and other cities.
Start
The emergence of the KEDDO brand coincided with the global online shopping boom. Young people spent a lot of time online buying books and music records, but online store buyers went further and bet on fashionable footwear. Investors have put a lot of effort into promoting online platforms, and almost all photos of fashion-related products featured original KEDDO styles, which were very different from what could be found in offline stores. This is what attracted the attention of a young audience to the brand.
2007
In 2007, the brand’s designers developed unique sneakers without laces. It was a simple style that was easy to put on and went with almost any outfit. Young people took it enthusiastically – hundreds of thousands of pairs were sold through online platforms a year. Today, the basic style of KEDDO sneakers is an online bestseller around the world.
2011
In 2011, a well-known design studio in the Netherlands was commissioned to develop a unique style of rubber boots with a hidden wedge. At the time, rubber boots were quite utilitarian, but KEDDO breathed new life into them, making them bright and functional. This was the second major victory for the brand on the global market. Over the next three years, fashionable rubber boots were associated specifically with the KEDDO brand.
2012
In 2012, the first KEDDO flagship store was opened in the centre of Düsseldorf, the capital of German fashion; in 2013 – a pilot store in Estonia, and a year later – in the resort town of Blanes, near Barcelona.
2015
In 2015, three KEDDO brand stores opened across the country: one in Shanghai and two in Shiyan. By 2015, the brand’s shoes, bags and accessories were presented on all of the most famous Internet platforms in Europe, Asia, the Middle East, and South and North America. The popularity of KEDDO and the rapid development of the online market in China have allowed the brand to enter the TOP 100 brands on T-mall, TOP 3 on KAOLA, and take a leading position on Little Red Book. Thanks to the efforts of a team of enthusiasts led by Hoi Ming Ho, the brand has become one of the leaders in the Chinese fashion segment.
2017
In 2017, two stores were opened in northern France: Bern and Honfleur. The new brand of youth shoes was also enthusiastically accepted in the countries of Eastern Europe, Southeast Asia and the former USSR. During the 2010s, a number of KEDDO partner stores appeared in Riga, Kyiv, Rzheshov, Moscow, Alma-Ata, Yerevan, Tbilisi, Tashkent, Bishkek and other cities.
80+
Today, KEDDO products are sold in more
than 80 countries around the world
3000+
About 3000 unique models appear
in KEDDO collections every year
80+
Today, KEDDO products are sold in more
than 80 countries around the world
3000+
About 3000 unique models appear
in KEDDO collections every year
Cooperation
